By C’Morra Cuffie
From New York to Paris to Milan, February 10 to the 28th marks Fashion Week all over the world. Fashion week is a big fashion industry event, lasting approximately one week, where fashion designers, brands or “houses” display their latest collections in runway fashion shows to buyers and the media. These events influence trends for the current and upcoming seasons. Fashion critics are also there providing their readers with the latest styles and trends at fashion shows. Fashion magazines and newspapers rely on these fashion critics; they also recommend which styles are best for casual or business settings and critique designers on their latest productions.
Fasionweekonline.com quotes William Leach Land of Desire and says, “The first fashion show was likely held in 1903, at a New York City specialty store called Ehrich Brothers. By the 1920s shows had already gone mainstream, mainly held at department stores and hotels.” It also says “In 1943, fashion super-publicist Eleanor Lambert decided to cluster these shows into a particular time frame, called alternately “Fashion Press Week” and “Press Week.”
Fashion week is held all around the world, mainly held in the “Big 4:” New York, London, Milan and Paris, but not everyone thinks it is a good thing. Since fashion week happens all over the world it has a big environmental impact. According to “Fashionista’’ it says, “It all seems like a waste of money and time that just leaves you feeling bad about yourself at the end of the week,” commented an editor. “There are too many people attending the shows who don't need to be there and causing too much waste and unsustainable environmental damage,” one Australia-based editor wrote. “I don't think fashion shows are the most responsible option for fashion brands these days.” Since fashion brands have to show their latest collection somehow, they should continue having a fashion week, just reduce the days and try to come up with ways to prevent any environmental damage.
There are many famous successful African American models but specifically the first African American model was Pat Cleveland. According to Wikipedia, “Cleveland's career as a model began in 1966 when she was on a subway platform with a friend en route to class and was noticed by the assistant to Carrie Donovan, fashion editor at Vogue. Donovan, impressed by Cleveland's fashionable clothing, invited her to tour the Vogue offices and the magazine subsequently published a feature on her as an up-and-coming young designer. The article led to her being approached by Ebony which asked Cleveland if she would perform as model for its Fashion Fair national runway tour.” Pat Cleveland of course dealt with racism but that doesn't stop her from achieving being a runway model and print model in the 1960s and 1970s. She should also get more recognition for achieving such a thing.
Since Fashion week is a very stressful week for everybody who is in it and is participating it's also nice to have for consumers to look to understand a brand’s messaging, values, and what they stand for. It's also your opportunity to possibly see a celebrity attending the show in one of the “Big 4 Cities” throughout those days!